Since you want to look at presenters as well, because of your career aims, why not look at the RANGE of gender reps across childrens TV programming. You could include adverts, cartoons and TV presenters. Then for primary you could show clips to children and ask them to say how men and women/boys and girls are different in the clips, and why they know that, and whether they think men and women/boys and girls are really like that.
Another imprtant link:
http://www.aber.ac.uk/media/Documents/short/toyads.html
And:
http://www.aber.ac.uk/media/Students/lzh9402.html
Sean
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